Hunters, fishers and park goers in New York will soon have a new way to show off their hobby—on their car.
Gov. Andrew Cuomo and members of his cabinet on Wednesday unveiled a series of new license plates for New Yorkers who purchase a “lifetime” license to hunt, fish or attend state parks in the state. They eschew the blue and yellow of regular plates in favor of photos of state parks—including Niagara Falls—game, fish and other picturesque scenes.
The license plates are part of the state’s “Adventure License” program, which will allow lifetime license holders to add their credentials to their New York driver license and avoid having to carry separate paperwork. Cuomo announced the program as part of his budget address in January.
The hope, Cuomo said, is to convince temporary hunting and fishing license holders to upgrade to a lifetime pass, which run from $460 for a fishing license to $750 for a permanent state parks pass.
“This is about generating revenue for the state in terms of fees, and we think significant fees,” Cuomo said. “And it’s about making government work on a practical, administrative level.”
The new license plates will be available free of charge only to new purchasers of a lifetime hunting, fishing or parks pass. They are branded as part of the state’s tourism campaign with slogans like “I Love NY Hunting.”
The state will send more than 1 million letters to temporary license holders in the coming weeks to alert them of the new program in hopes of getting them to upgrade, according to Cuomo’s office.