The state will spend $4.5 million this winter to promote tourism upstate, particularly skiing and snowmobiling, Gov. Andrew Cuomo said today.
Cuomo visited Lowville,
Lewis County, in the North Country near Watertown to tout the region’s winter attractions.
“We just have to tell the story of New York. We have not exposed New York, even to New Yorkers, let alone people around the country, let alone people around the globe,” Cuomo said. “They don’t know what we have in upstate New York.”
Visitors to New York this year will hit 219 million people, a 4.2 percent increase from last year, Cuomo announced earlier this month. Tourism in New York fueled $61 billion in spending this year, up 7 percent from 2012.
The state will run ads on radio, television and in print to promote the winter tourism season, Cuomo said.
Cuomo said that New York has 10,000 miles of snowmobiling trails—more than Pennsylvania, Massachusetts, Michigan, Vermont, New Hampshire combined.