From Gannett’s Ashley Hupfl:
The Metropolitan Transportation Authority has partnered with the state to create an ad campaign to promote tourism, which will include exterior and interior ads on trains and buses, Gov. Andrew Cuomo’s office announced Monday.
The campaign launched Monday with the unveiling of fully wrapped trains on Manhattan’s 42nd Street shuttle line, which features an image of the Adirondacks and grapes from upstate wineries while urging riders to “Get Outta Town.” Some trains on the Metro-North and Long Island Rail Road lines will get a similar makeover in the coming weeks, according to the MTA.
“More than eight million people ride our state transportation system every day, which makes it the perfect vehicle to promote everything New York State has to offer tourists and residents,” Cuomo said in a statement. “By partnering with the MTA we are going one step further to get the message out: New York’s tourist destinations are calling, and the MTA can help take you there.”
The ads will be paid for through a portion of a $60 million tourism promotion fund in this year’s state budget.
Over the next few weeks, the campaign will plaster 6,400 ad posters on platforms, trains, subways and buses, along with video advertising in subway entrances. Video boards will be displayed throughout Grand Central Terminal’s main hall and the Long Island Rail Road passenger areas in Penn Station.
The 42nd Street Shuttle will be wrapped with advertising for the next four weeks.